Interactive Design: It is the design of the interaction between users and product(s) or service(s). The goal of an interactive design is to create a product that helps a user achieve their objective(s) in the best way possible, as well as engaging products and delivering a message through the use of visuals and interactive features. Interactive design is common seen on platforms like; apps, games, and websites
Examples:
Self-service checkouts: Woolworths and a long with many other companies has come up with a self-serve system, which allows customers to interact with touch screen which allows users to click and enter numbers or letters on tabs. Which helps them check out their own groceries.
Facebook: Is the most renown interactive design website that allows users to not only interact with family and friends from all over world but also has interactive elements that help us connect. Users on the website can click on videos, photos and send messages. In the last few years, facebook has also come up with Facebook marketplace and also 360-degree photos. Which allows users to fully immersive themselves into the image by right-hand side of the photo or moving the phone in both left and right directions.
Interactive Digital Media- Lecture Pods 